The Two Numbers Every Founder Must Know
Why LTV and CAC are the only metrics that determine whether your business model actually works.
Organised by topic. Written for founders who build.
Why LTV and CAC are the only metrics that determine whether your business model actually works.
Why payback period reveals what LTV hides — and why investors care about it more than your growth rate.
The clauses that look harmless and are not. A practical guide for first-time founders.
You will never know about most of them. Here are the ones you can actually control.
The wrong answer to this question costs you 12-18 months. Here is how to get it right.
Not the PR version. The actual experience of building something nobody else can fully understand.
The framework for the hardest decision a founder will make. How to tell the difference before it is obvious.
The actual criteria. Not the polished version I give at panels.
Not a complaint — a strategic map. The differences that change what playbook you should use.
The US playbook does not transplant. Here is what actually works in European fundraising.