Clear reason to raise
Investor money should buy a specific milestone, not just more time.
FOR FOUNDERS
Pitch clearly.
Raise carefully.
Build something real.
The fundraising principles on this page are kept close to Aniol w Piekle: know why you want investor money, understand what it will change, prepare before the process starts, and communicate directly.
Before you pitch
Investor fit
Know whether you need an angel, a VC fund, a public source, a partner, or a different financing path.
Prepared documents
Have the core company, financial, legal, and fundraising documents ready before the process accelerates.
Terms you understand
Do not negotiate only the valuation. Understand rights, reporting, preferences, and control.
More than one path
Do not build the plan around a single fund or a single investor saying yes.
Honest about what's hard
If there are risks, say what they are. Guessing or hiding problems destroys trust quickly.
Signals the pitch is not ready
- Pitches that cannot explain why investor money is needed
- Plans built around one investor with no alternative path
- Founders who cannot say what terms would be unacceptable
- Long first messages that hide the actual ask
- Updates that guess instead of saying what is known and unknown
Ready to pitch?
Send a concise deck, explain what the capital should achieve, and state clearly what is working, what is not, and what you need.
Submit your pitch →