UNLOCKED VIA KONAMI CODE

Mistakes I've made.

Nobody asked for this. You found it anyway. Here it is.

  1. 01

    Hired too fast, fired too slow. Kept people who weren't right for too long because I liked them as humans.

  2. 02

    Raised money before product-market fit twice. Both times I just bought more time to be confused, at higher burn.

  3. 03

    Trusted vanity metrics. GMV looks great until you calculate margin.

  4. 04

    Ignored churn for 6 months because growth was masking it. The denominator was getting bigger, not the product getting better.

  5. 05

    Said yes to a strategic partnership that took 18 months of engineering time and generated €0 in revenue.

  6. 06

    Didn't fire my first VP of Sales soon enough. The right person wasn't the early-stage scrapper I needed.

  7. 07

    Over-engineered the first version of PizzaPortal. We rewrote it 9 months in. Ship faster.

  8. 08

    Moved to a new market without product-market fit in the first one. Just exported the problem.

  9. 09

    Anchored my company valuation on comparable exits rather than my own unit economics. Left money in, not on, the table.

  10. 10

    Almost didn't start AskMeEvo because it felt too crowded. The insight was there. Crowded markets have incumbents. Disruption happens at the edges.

You found the secret page. Now go make your own mistakes.

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