Unit Economics for Founders: The Two Numbers That Matter
keynoteInfoShare 2025 · Gdańsk, Poland · May 2025
45-minute keynote on LTV, CAC, and how to calculate and present unit economics in a way that passes investor diligence. Based on the book.
Keynotes, workshops, and podcast conversations on unit economics, angel investing, and building momentum. For speaking enquiries, see the Speaking page.
InfoShare 2025 · Gdańsk, Poland · May 2025
45-minute keynote on LTV, CAC, and how to calculate and present unit economics in a way that passes investor diligence. Based on the book.
Warsaw Startup Weekend · Warsaw, Poland · March 2025
3-hour workshop on what Polish angel investors actually look for, how to structure a pitch, and the most common mistakes that kill deals before the first meeting.
Wolves Summit 2024 · Warsaw, Poland · October 2024
Keynote on the concept of startup momentum — why some companies keep accelerating and others stall, and what founders can do about it.
EEC Startup Summit · Katowice, Poland · May 2024
Panel discussion on the state of angel investing in Central and Eastern Europe, with lessons from 40+ early-stage investments.
European SaaS Summit · Berlin, Germany · February 2024
Deep dive into why early-stage founders confuse revenue growth with business health — and the single number that separates the two.
Tech Warsaw Conference · Warsaw, Poland · November 2023
A frank retrospective on the most common mistakes founders make with their first institutional capital — from hiring ahead of product-market fit to building too much infrastructure too soon.
Startup Mapa Podcast · Kacper Rucki · February 2025 · 58 min PL
Rozmowa o różnicy między wzrostem a pędem, i dlaczego founderzy często nie wiedzą co tracą zanim jest za późno.
Link coming soonThe European Founder Podcast · Marcus Hallberg · November 2024 · 72 min
An honest look at how angel investors evaluate founders in the room — the signals, the red flags, and what founders can do differently.
Link coming soonFounders vs Investors · Tomasz Bigaj · September 2024 · 45 min PL
Making LTV and CAC understandable for founders who didn't grow up in finance.
Link coming soonCentral European Startup Stories · Jan Kowalski · June 2024 · 64 min
A retrospective on the companies I've built and invested in — what worked, what didn't, and the lessons that don't fit in a tweet.
Link coming soonInwestuj w Startup · Marek Wiśniewski · March 2024 · 51 min PL
Konkretna rozmowa o tym, co founder powinien przygotować przed rozmową z aniołem — od deck'u, przez due diligence, aż po strukturę prawną.
Link coming soonStartup Geography · Elina Sokolova · January 2024 · 55 min
On the state of startup ecosystems in Poland, Czech Republic, and the Baltics — what's changed in the last five years, where the underserved markets are, and how founders in CEE should think about international expansion.
Link coming soonFull-length talks, founder breakdowns, and investing frameworks — in English and Polish.
March 2025 · 18:42
Full walkthrough of the LTV:CAC framework — what the numbers mean, how investors use them, and how to improve yours before you walk into a funding conversation.
January 2025 · 12:15
The signals I'm actually looking for in a first meeting — not the deck, not the market size slide, but the founder's relationship with uncertainty and their own numbers.
November 2024 · 24:08
The clauses that matter, the ones that don't, and how to think about valuation vs. control in your first institutional deal.
September 2024 · 21:33
The physics metaphor is more useful than it looks. A deep dive into what creates momentum, what destroys it, and what founders can do about it in the first 18 months.
July 2024 · 35:47
A retrospective on building Poland's leading food delivery platform — what actually worked, what was luck, and the decisions I'd make differently.
May 2024 · 28:19
Pattern recognition from over 40 early-stage investments in CEE — the consistent mistakes founders make, the signals that predict success, and why the ecosystem is more interesting than it looks from the outside.
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Keynotes on unit economics, fundraising, and building companies in Europe. For founders, investors, and tech conference audiences.
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