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ESS-006 Unit Economics

Cohort Analysis for Founders Who Do Not Love Spreadsheets

The one analysis every investor runs on your data before the partner meeting.

By Lech Kaniuk 12 min Last updated: April 2026

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Cohort Analysis for Founders Who Do Not Love Spreadsheets

The one analysis every investor runs on your data before the partner meeting.

Outline:

  • Introduction: why this question matters for founders
  • Core framework or argument
  • Practical application with examples
  • Common mistakes to avoid
  • Key takeaways

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