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ESS-003 Unit Economics
LTV: The Number Founders Lie to Themselves About
Every founder thinks their LTV is higher than it is. Here is how to calculate the honest version.
By Lech Kaniuk 9 min Last updated: April 2026
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LTV: The Number Founders Lie to Themselves About
Every founder thinks their LTV is higher than it is. Here is how to calculate the honest version.
Outline:
- Introduction: why this question matters for founders
- Core framework or argument
- Practical application with examples
- Common mistakes to avoid
- Key takeaways
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