A Ten-Part Pitch Deck Structure

Anioł w Piekle presents a compact pitch-deck structure. It is not the only valid sequence, but it creates a clear path from purpose to financial requirements.

The structure

1. Company purpose State what the company exists to change.

2. Problem Show whose problem you solve and how it appears today.

3. Solution Explain what the product does and why it addresses the problem.

4. Why now Identify the market, technology, regulatory, or behavioural change that makes the opportunity timely.

5. Market size Move from the broad market to the segment the company can actually reach.

6. Competitors Explain the existing alternatives, including non-consumption and manual work.

7. Product Show the product and the evidence that it performs its core job.

8. Business model Explain who pays, how much, and for what.

9. Team Show the complementary capabilities required to execute the plan.

10. Financials Connect assumptions, budget, capital required, and the milestone the round should finance.

Keep the narrative connected

Each section should answer a question created by the previous section:

• The purpose leads to the problem.
• The problem makes the solution relevant.
• Timing explains why the solution matters now.
• Market and competition establish the opportunity.
• Product and business model show how the company acts on it.
• Team and financials show whether the plan can be executed.

The deck can contain about ten slides, but the book notes that several points can share a slide. The objective is not to meet a formal slide count. It is to make the investor’s questions easier to follow.

Final review

Before sending the deck, check:

• Can a reader explain the company after one pass?
• Do market numbers narrow to the segment you will enter?
• Are claims supported by current evidence?
• Does the budget match the operating plan?
• Is the amount being raised tied to a defined milestone?
• Are risks visible rather than hidden?

Source: adapted and translated from the pitch-deck chapter of the Polish original Anioł w Piekle (2021).