The Two Numbers

by Lech Kaniuk

Chapter 5 of 15

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Chapters

P. Why I wrote this book
1. Why two numbers rule everything
2. The slide that doesn't exist
3. Defining the core metrics
4. Benchmarks and ratios that matter
5. Introducing the Value Lens
6. Understanding and increasing LTV
7. Understanding and reducing CAC
8. The LTV-CAC Growth Map
9. The X-Ray
10. Simulation-driven strategy
11. The 90-day installation
12. The LTV-CAC Operating System
13. Beyond the metrics
14. Tools, templates, and tech
15. Building the Two Numbers Slide

Chapters

P. Why I wrote this book
1. Why two numbers rule everything
2. The slide that doesn't exist
3. Defining the core metrics
4. Benchmarks and ratios that matter
5. Introducing the Value Lens
6. Understanding and increasing LTV
7. Understanding and reducing CAC
8. The LTV-CAC Growth Map
9. The X-Ray
10. Simulation-driven strategy
11. The 90-day installation
12. The LTV-CAC Operating System
13. Beyond the metrics
14. Tools, templates, and tech
15. Building the Two Numbers Slide

CHAPTER 5

Introducing the Value Lens

9 min read

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